The brief for this project was looking into the homelessness crisis within the UK and how IKEA can help tackle the crisis on a human level.
Research highlighted IKEA's Social Entrepreneurs Scheme with Ashoka, and sparked the idea to create care packages for the homeless. Boxes would be in various sizes so families can select which size they want to fill. They would be typical IKEA style - flat pack - and would be collected in store. The boxes would have codes on the front which families could check on the website to find out who they helped.
An online and in the city advert campaign was created to market the product, alongside a website/landing page to provide more information.
Care Package
Alternative Size Care Package
Online AD
Online AD
Facebook Marketing to Connect With Target Audience
